Sunday, February 18, 2007

CNW's 'Dust to Dust' Automotive Energy Report

by CNW Marketing Research
December 8, 2006

This is the second year CNW has compiled the Dust-to-Dust energy cost per vehicle sold in the U.S. There have been some increases and some decreases. Remember, this the total cost of energy to society.

As Americans become increasingly interested in fuel economy and global warming, they are beginning to make choices about the vehicles they drive based on fuel economy and to a lesser degree emissions.

But many of those choices aren’t actually the best in terms of vehicle lifetime energy usage and the cost to society over the full lifetime of a car or truck.

CNW Marketing Research Inc. spent two years collecting data on the energy necessary to plan, build, sell, drive and dispose of a vehicle from initial concept to scrappage. This includes such minutia as plant to dealer fuel costs, employee driving distances, electricity usage per pound of material used in each vehicle and literally hundreds of other variables.

To put the data into understandable terms for consumers, it was translated into a “dollars per lifetime mile” figure. That is, the Energy Cost per mile driven.

In CNW Research’s second annual Dust-to-Dust Energy Cost study, only the Toyota Prius among all hybrids provides better lifetime energy efficiency than the auto industry average of $2.94 per mile.

What’s the price of being environmentally green? For Prius, the cost has come down since the first study by nearly 12 percent to $2.87 per mile. Improved utilization of Toyota’s hybrid technology, solid production volume and end-of-life advances in component disposal all contributed to the Prius improvement.

But it and other dual mode hybrids still cost society more in terms of energy consumption over their entire lifetime than many larger, more luxurious albeit lower fuel economy models.

The Hummer H3 SUV, for example, is $2.07 per mile over its lifetime. Ford Five Hundred all-wheel-drive full-size sedan is $2.22 per mile.

Most efficient and greenest of vehicles sold in calendar year 2006? Scion xB at a miserly $0.49 per mile.

And holding the top spot: Mercedes’ Maybach at $15.84 per mile – fully $5 more than even Rolls-Royce.

Primarily because of higher raw material and energy costs in 2006, only 77 of the 322 models measured had lower total “Dust to Dust” energy costs vs. the previous study. The industry average was 10.7 percent higher than a year ago.

CNW Research in Bandon, Oregon tracks consumer spending of all goods and services and is not solely an automotive research company. The Dust to Dust study is self-funded with findings free to both subscribers and the public at www.CNWMR.com.

The Bottom 10

Model (Cost per Mile)
Touareg ($ 4.797)
NSX ($ 4.994)
A8 ($ 5.041)
A6 ($ 5.120)
Cayman ($ 5.383)
allroad quattro ($ 5.936)
Bentley ($ 10.631)
Rolls-Royce ($ 10.977)
Phaeton ($ 12.963)
Maybach ($ 15.837)

The Top 10

Model (Cost per Mile)
xB ($ 0.492)
Neon ($ 0.641)
Tracker ($ 0.665)
Ion ($ 0.670)
Wrangler ($ 0.709)
Corolla ($ 0.720)
Aveo ($ 0.744)
Elantra ($ 0.748)
xA ($ 0.759)
S10 ($ 0.761)

Note: Some models have been discontinued but are included because they were sold by retail auto dealers and registered in cy2006 as “new” vehicles.

Source: CNW Research

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